We just wrapped up shooting a web-exclusive video for Callaway Golf. It’s all about the golf ball making process—who would have thought a golf ball was so complex? But we learned that most professional golfers think golf balls are more important than any club they have in their bag.
The different technologies that go into each part of the ball—the core, molding, and cover drastically impact ball trajectory, spin, feel, and sound. In the end, it’s a 20+ step process just to make 1 golf ball, not including testing and packaging. It was most interesting to see the various robots and machines they use for testing. Our favorite was the high-speed cameras that captured the ball in flight.
Now this is a golf cart that we’d love to take out on the course.