We just wrapped up shooting a web-exclusive video for Callaway Golf. It’s all about the golf ball making process—who would have thought a golf ball was so complex? But we learned that most professional golfers think golf balls are more important than any club they have in their bag.

The different technologies that go into each part of the ball—the core, molding, and cover drastically impact ball trajectory, spin, feel, and sound. In the end, it’s a 20+ step process just to make 1 golf ball, not including testing and packaging. It was most interesting to see the various robots and machines they use for testing. Our favorite was the high-speed cameras that captured the ball in flight.

Now this is a golf cart that we’d love to take out on the course.

We love to drink coffee and tea, it makes us happy. So we designed this hello mug to let the world know how we’re feeling when we’re having a sip. When it’s sitting on your desk, it gives people a friendly shout out as well.

If you happen to be in Korea, make sure you pick up a copy of the March 2008 issue of w.e.b. Magazine. Hello is featured in a 4 page spread starting on page 134. I don’t think we have any web design magazines here in the U.S. but would be cool if there were. We would definitely subscribe.