We’re excited to announce that our CEO/Creative Director, David Lai, will be presenting a panel entitled “Do Good Work & Everything Else Happens” at SXSW this upcoming Monday, March 11th. David will be sharing over a decade of experience in an hour-long talk about good design, where it comes from, and how we can push to make it better.
The 2013 SXSW Interactive Festival is running March 8-12th in Austin, Texas. It looks like another amazing line-up this year, and we hope to see you there!
To celebrate the launch of the Herman Miller Collection, Hello created a new digital destination that showcases the Collection’s launch of 200+ product offerings. Influenced by the 1952 writings of George Nelson, the Herman Miller Collection represents the “continuing creation of a permanent collection designed to meet fully the requirements for modern living” and pays deep homage to the evolution of furniture design by featuring works from the past, present, and future. This is represented in the diverse portfolio of reissued classics from the Herman Miller archive, work from alliance partners Magis and Mattiazzi, and new contemporary pieces from today’s best designers.
In order to further explore Herman Miller’s history, Hello created an experience that brings the story of Herman Miller to life by immersing the visitor in a comprehensive and interactive experience.
Pulling from the Herman Miller archive, Hello showcased vintage catalogs and ads from the 1940s. Design fanatics can dive deeper and explore the details of the 1942 Blueprint for Modern Living or the 1955 ABC of Modern Furniture by clicking on the piece for an expanded view.
Developed in HTML5, Hello crafted the digital experience for optimal interactivity and accessibility on desktop browsers, mobile devices and iPads. Hello also maximized product interaction by building in a magnifying tool that allows for a granular look at the product’s material and finish. Anyone interested in a closer look may use the tool to examine the Eames Lounge Chair down to the grain of the Santos Palisander veneer or the intricate Outdoor Weave pattern of the Eames Aluminum Group Chair.
Celebrating the diversity of Herman Miller’s designers, Hello also wanted to inform our audience in a playful way by incorporating quotes that animate and flip upon engagement. These quotes express the thoughtful philosophies of iconic designers such as Charles and Ray Eames, Isamu Noguchi, Ward Bennett, and Konstantin Grcic.
In order to officially introduce the Collection to the public, Herman Miller will also open a Pop Up Shop on May 9, 2012 in New York. The shop will be the first public display of the Collection and will preview many of the pieces in advance of their retail availability, which is set to launch in fall. See you all in New York soon!
We love dinosaurs and so we couldn’t resist sponsoring the T.Rex tooth at the NHM, called the Bone Crusher for its serrated shape and assistance in helping the dinosaur crush bone. If you find yourself roaming the Dinosaur Hall anytime soon, check out the Bone Crusher!
To inspire the public’s connection to the Natural History Museum, Hello created Object of Affection, a whimsical and playful campaign that encourages fundraising by connecting visitors with the museum’s specimens and artifacts. The online gallery, which includes an eclectic range of items from a Mastodon foot to a Saber-Toothed cat skull, contains over 270 objects that donors may choose to sponsor.
We wanted to build a browsing experience that would cultivate people’s curiosity to explore and so to highlight the collection, we designed a visually rich experience that focuses on the distinctive nature of the items in a dynamic environment. The site is built with responsive web design, which allows the layout to automatically adapt to a variety of viewing environments, including web browser, tablet, or smartphone. This enhanced platform agnostic experience lets visitors navigate through the site with ease and echoes the fun spirit of the campaign. We also included a sharing feature so that donors who fall in love with an object can share their “love letters” on Facebook, Twitter, Pinterest, and via e-mail.
Object of Affection is part of the NHM Next campaign, a makeover to take the museum into the 21st century and includes the addition of the North Campus, a Nature Lab, and the Becoming L.A. exhibit.
Tillamook selected Hello as their Marketing Agency of the Year which was a wonderful surprise. This is the amazing trophy they gave us that looks just like their award-winning Medium Cheddar Baby Loaf. It really does look good enough to eat!
Be sure to check out an appearance by our very own Creative Developer, Marcelo Duende, on FWA. Interviewed by Rob Ford, Marcelo shares his journey from Brazil to the States, the software he can’t live without, and where he finds inspiration for digital solutions. Parabéns Marcelo!
Tillamook recently kicked off its third consecutive Loaf Love Tour. Touring the country in custom, bright orange VW buses, Tillamook is on a mission to bring “Tasty Cheese to the People!” and this year Hello brought this experience to life online. Here visitors can view the schedule, see photos with fans and the latest news from the Loaf Love Tour. Hello also created a new iPad app to streamline the event experience. The app allows brand ambassadors on tour to quickly take photos and capture email sign-ups. The photos appear on the site in real time and fans can socially share the loaf love with friends and family everywhere. Find out if the Loaf Love Tour is stopping in your neighborhood!
Bringing tasty cheese to the people!
Learn more about the Tillamook fleet of VW buses.
The Tillamook brand ambassador’s new best friend: the iPad app takes photos, uploads to the site and quickly captures emails.
You might recall our 30 days of simple campaign — a video-driven site that gave people a chance to discover and win a different simplehuman tool each day. Today we received recognition from HOW Magazine’s 2012 International & Interactive Design Awards and we couldn’t be more thrilled. Congrats to simplehuman and the Hello team!
We’re excited to launch some new work for Tillamook — introducing the Tillamook Yogurt Yum Factory! We concepted and created an interactive 3D world where playful characters are hard at work, turning natural ingredients into the highest-quality yogurt. Product factoids appear throughout the whimsical world to educate visitors on what goes into making Tillamook yogurt such as high-quality milk and real fruit. So, step inside and see for yourself why Tillamook’s yogurt tastes better and receive a tasty treat at the end of the journey.
Award-winning milk goes into the fresh tasting yogurt.
Here on Granola Mountain, “Pull Me” to add four active cultures to every cup of yogurt.
Yogurt, meet fruit. “Mix Me” to your favorite tune.