The new 2010 Sony VAIO models are here, and we’re partnering with Sony to reveal just how powerful they are. Stay tuned for more on The Rocket Project, a one of a kind product demo that shows what these remarkable machines can do.
Look what we got in the mail.
A Hello Skateboard from Buddy Carr Skateboards. When one of our clients saw it, they just had to send it to us as a thank you gift. We thought it was awesome that a Hello Skateboard even existed, but then we found out it’s also a limited edition model with only 100 of them out there. The deck is maple with laser cut grip tape, urethane wheels, shield precision steel ball bearings – the whole package. The best part is the “hellos” printed in a bunch of different languages on the body of the deck and the wheels.
We keep it in our conference room, and once in awhile we take it out for a few laps around the block and try to ollie.
The Sony dash Personal Internet Viewer just launched at CES and is hitting stores in April, bringing favorite web apps to your bedroom, kitchen, or office through built-in Wi-Fi. We created the product startup video for the dash which greets owners with a short clip highlighting key features such as weather, traffic, sports, social networking, movies, music, games and more. Gmail, YouTube, Facebook, Twitter, ESPN and Pandora, along with 1500+ other apps that can be downloaded are all available with the touch of a finger.
Our LA Phil Bravo Gustavo site and iPhone app are featured in Contagious Magazine from the UK. Digital meets classical when your iPhone turns into a conductor’s baton.
Communication Arts has chosen our Andy Warhol Foundation site as “Webpick of the Day.” The Foundation supports innovative, contemporary artists of today, and primarily focuses on the spirit of pushing art further by fostering challenging and experimental work. Grants are awarded to not-for-profit organizations that cultivate the freedom of artistic expression. The Foundation also works to uphold the Warhol legacy through the collection and preservation of his art. Our web site illustrates the Foundation’s mission and includes an interactive map that pinpoints organizations that have benefited from the Foundation’s grants programs across the nation and abroad.
Designing for the Greater Good hits bookstores today, a study of great nonprofit branding campaigns. Our work with The Broad Foundations is featured within the pages, and we’re honored to be included among other nonprofit campaigns that gained success through effective branding and design.
Eli Broad, founder of two Fortune 500 companies – KB Home and SunAmerica, established The Broad Foundations, which is among one of the largest nonprofit organizations in the nation with assets of $2.1 billion. The Foundation was established to advance entrepreneurship for the public good in education, science, and the arts. Among some of the Foundation’s investments is the $2 million Broad Prize, the largest education award in the country that provides a scholarship to high-performing urban schools. BCAM, The Broad Contemporary Art Museum at the LACMA was created through a $60 million donation from Eli and Edythe Broad. BCAM holds a wide range of contemporary art from The Broad Art Foundation’s lending library collection, which he also lends to museums all over the world.
In the ongoing work we’ve done for The Broad Foundations, one of our main goals was to unify all the different initiatives under the Foundation, but at the same time clearly present each one as a separate branch offering different programs. Among our strategy was the development of eight websites that work as resources and tools for a diverse audience.
At Hello we aren’t strangers to working with nonprofit organizations, or schools and museums. Since day one we have continuously built relationships with organizations we share beliefs with, and we plan to continue our commitment in working with them.
Fast Company has announced that Alex Bogusky of CP+B will take on the new role of Chief Creative Insurgent at MDC Partners, our parent company. David Lai, CEO/Creative Director shares his thoughts on Bogusky’s new role. Read it here.
We are big fans of the show Mad Men. In fact, a Sterling Cooper ad is taped up on our refrigerator:
One of our friends works on the set of Mad Men and heard that we posted the ad in our studio. So he politely returned the favor:
We directed and shot this video for Herman Miller to launch the new Los Angeles showroom. With its dramatic bowstring wood trusses, curved walls, and freestanding forms, Herman Miller’s LA showroom epitomizes Herman Miller’s design legacy—right down to the details.
The LA Phil’s Bravo Gustavo iPhone app that we designed and developed continues to get featured–most recently in TIME Magazine and Forbes.com.
